# Color & Intensity

There are three different criteria used to determine a fancy color diamond’s color and intensity:

• The diamond’s primary color (i.e. pink)
• The diamond’s secondary color (i.e. purplish)
• The intensity of the diamond’s color (i.e. fancy, fancy intense, fancy vivid)

The primary and secondary colors determine the tone of the diamond’s color. The strength of the color is defined by its level of intensity. As a general rule of thumb, a fancy color diamond becomes more valuable as the color intensity increases. The classifications for fancy color diamonds are as follows: faint, very light, light, fancy light, fancy, fancy intense, fancy vivid/fancy deep/fancy dark.